Cookie Policy

This Cookie Policy explains how Senior Homebase uses cookies and similar technologies to operate our website, understand how visitors use our pages, remember preferences, and support consent and lead submission verification.

Senior Homebase is an informational and referral platform. We are not a healthcare provider, medical facility, or government agency.

What cookies are

Cookies are small text files placed on your device when you visit a website. They allow a site to remember information about your visit, such as your preferences, session activity, or whether you've already made a cookie choice.

We may also use similar technologies including pixels, tags, scripts, local storage, and device identifiers. In this policy, we refer to all of these collectively as "cookies."

How we use cookies

We use cookies for limited, practical purposes related to site function, measurement, security, consent verification, and user experience.

• Essential cookies help the website function properly , navigation, form operation, fraud prevention, and remembering your cookie preferences.
• Quiz and session cookies preserve your progress if you move through the guided search or return to a partially completed form.
• Analytics cookies help us understand how visitors use the site, which pages are useful, and where the experience can be improved.
• Advertising and measurement cookies help us understand whether marketing campaigns reach the right audience and whether visitors return after viewing Senior Homebase content elsewhere.
• Consent verification technologies may be used on form or quiz pages to help document the page, timing, and consent language shown when someone submits a request.

Essential cookies

Essential cookies are required for the site to work correctly. They support basic functions such as navigation, security, accessibility, form completion, and preference storage.

Because these cookies are necessary for the website to operate, they cannot be disabled through our cookie banner. You may be able to block them in your browser settings, but some parts of the site may not work as intended.

Analytics and performance cookies

Analytics cookies help us understand general activity , which pages visitors view, how long they stay, and which actions they take before leaving or submitting a form.

We use this information to improve page clarity, reduce friction, and make the senior living search experience easier to navigate.

Advertising and referral measurement

Senior Homebase may use cookies or pixels to measure the performance of ads, search campaigns, referral links, or other marketing activity.

These technologies help us understand whether a visitor arrived from a search engine, advertisement, partner link, or other source , and which pages and channels are most helpful for families.

Consent verification

When someone submits a request through Senior Homebase, we may use consent verification tools to document the submission event , including the page, time, device information, and consent language presented at the time of submission.

These technologies support compliance, recordkeeping, and transparency around contact requests.

Your cookie choices

Where required, you can manage non essential cookies through the cookie banner or preference controls on our website. You may choose to accept, reject, or adjust specific cookie categories.

You can also manage cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies, or receive a notice before a cookie is placed on your device.

If you disable some cookies, certain features may be less personalized or may not function as expected.

Do Not Sell or Share choices

To exercise privacy choices related to the sale or sharing of personal information, visit our Do Not Sell My Information page.

Updates to this policy

We may update this Cookie Policy from time to time as our website, technology, legal obligations, or business practices change. When we update this policy, we will revise the "Last updated" date above.

Contact us

If you have questions about this Cookie Policy or our privacy practices, contact us at [email protected].